Lego Serious Play in Design Thinking

Recently, we applied Lego bricks through the Lego Serious Play method in a Design Thinking programme.

We use Lego bricks beyond their role as a play toy to contribute to Design Thinking inside large organisations through the Lego Serious Play tool. The target from the process was to build a solid understanding of the problem in order to reach creative solutions. As Design Thinking is a complex process which combines both logical thinking and creative imagination in order to build innovative products and services, LSP was found to be an effective tool to help participants fathom the abstract better and visualise the end goals more effectively.

“You can discover more about a person in an hour of play than in a year of conversation.” Plato

The Lego Serious Play is one of the tools that implement Lego bricks in the design thinking process to help generating innovative ideas and solutions. Using Lego bricks and characters, the team share ideas within the context of organisational strategy.


The Lego Serious Play is used during team meetings to communicate visually through a storytelling model. The meeting facilitator goes through series of questions that aim to provide a better understanding to the problem. The team members build their own Lego characters and elements based on the provided questions. These models serve the discussion to establish the flow of knowledge and thinking, to solve problems and take strategic decisions.

The Lego method encourages participants to learn and listen to others in the group. Each participant has a voice and shares ideas equally with the whole group. The process requires a trained facilitator. The video below shows how the Lego Serious Play establishes how to building a creative learning environment:

Why using Lego Serious Play bricks?

Lego bricks have been part of the childhood of many people and many adults still enjoy playing with it, which promotes it to become one of the thinking tools. Playing with Lego helps players to innovate and express their ideas visually using the colourful bricks. In the design thinking process in education or companies, Lego Serious Play qualifies to become one of the thinking tools due to the following reasons:

  • Building quick prototype of ideas. Each team member creates the core model using the basic bricks and starts to add, enhance or modify it as creative thinking flows. This visual presentation contributes a complimentary understanding of the idea and modifies it during the storytelling process. Visualising the ideas into a model eliminates the fear of failure as it is treated with a prototype that can be modified during the design thinking process.
  • Visualising ideas in the 4D space. While the Lego bricks gather to build 3D models, moving these models and modifying them adds a fourth dimension, which is time. As the models change during the storytelling, the business scenario and innovative strategies are changed accordingly.
  • An open platform is used for everyone’s contribution. This model is open for everyone to share ideas and contribute in making decisions. This collaborative scenario helps building with other’s ideas and contributes to a better understanding to the challenges.

The Lego Serious Play can be applied to wide range of disciplines, including building a team, process related and innovative thinking, solving problems, sharing strategies and training teams inside companies for creative thinking.

10631765_10153461204476032_802812285_oWho was involved in the process?

Each Lego Serious Play group included groups of 8-10 participants to ensure the focus and getting the most out of the discussion. Each group was assigned a facilitator who is responsible for creating challenges, managing group dialogue, ask questions, as well as, help participant to share ideas.

Each group depended on each model which reflects the answer for the challenge. During the discussion, there was no wrong or only right answer. The models were simply tools for the discussion. While the look of the model is significant, the meaning reflected by each model is the most important.

The steps of applying Lego Serious Play

Before starting the process steps, a warm up stage was applied to help participants to use the bricks to unleash their creativity. While putting the brick in front of the team the facilitator pushed them to start playing with it. The facilitator asked the team to build simple shapes such as a duck or stable tower or an image of colleague!

After the warm up process the following steps were applied:

  • Question: Introduced the challenge and ask questions related to the problem which needs to be solved in order to start the discussion. For example, the challenge can be building a model that reflects the strength inside the product or the organization.
  • Metaphor: In this step, the participants built the models that reflected the challenged described in the first step with the ability to describe each part of the model.
  • Sharing: In this step, each participant shared their thoughts and ideas about the challenge and how it was visually represented with reference to the challenge.
  • Questions: In this step, the facilitator asked questions and the groups shared experiences in order to build a solution for the model based on thoughts discussed during the process.

12392034_10153461107281032_4320144203935335298_nAt the end, what we found was that Lego bricks are a great tool to use for Ideating and Prototyping stages, to ask questions, help participants break out of moulds and comfort zones, and express their thoughts in novel ways.


At UBQT Design Solutions, we use Lego in the prototyping sessions of social solutions, under design thinking methods.

We support businesses, social leaders, teachers and entrepreneurs for social change to generate innovation through design thinking consultancy and training, so we call it social design. 

2 thoughts on “Lego Serious Play in Design Thinking

  1. Hi! Thanks for nice post. Would you mind sharing this also with the members of the Serious Play Pro community at We gather nearly 2000 people around the world who are using LEGO SERIOUS PLAY in their regular practice and would most probably love to read about your experience.


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