A CUSTOMIZED MAC Pro that is estimated to sell for $40,000 to $60,000.Image: Andrew Zuckerman
Dieter Rams’ vintage Hi-Fi System for Braun is a pre-digital beauty. It will come with a certificate of authenticity signed by Rams (estimate: $10,000-$15,000).Image: Andrew Zuckerman
Achille and Pier Giacomo Castiglioni’s Snoopy Lamp was originally designed in 1967 and has been customized for the (RED) Auction. The classic lamp is estimated to sell for $15,000-$20,000. Image: Andrew Zuckerman
This Rega RP8 Skeletal turntable boasts an electronically controlled low-vibration motor and a specially designed shelf (estimate: $5,000-$10,000). Image: Andrew Zuckerman
This Olivetti Valentine portable typewriter comes in its original red carrying case. It remains one of the designs most emblematic of 1960s Italian design (estimate: $15,000-$20,000). Image: Andrew Zuckerman
This sofa from Dieter Rams’ 620 Chair Program is being auctioned off before it goes into production (estimate: $20,000-$30,000). Image: Andrew Zuckerman
This “Zveda” cosmonaut suit was worn on a Soviet space agency mission in 1990. Newson says he and Ive chose items whose designers were not immediately obvious. In the case of this suit, a whole team was tasked with designing it (estimate: $50,000-$75,000). Image: Andrew Zuckerman
This hardcover copy of Norman Mailer’s MoonFire sits in a custom-designed case by Ive and Newson. It comes with a lunar rock and a framed print signed by Buzz Aldrin (estimate: $60,000-$80,000). Image: Andrew Zuckerman
The lunar rock that accompanies Norman Mailer’s MoonFire (estimate: $60,000-$80,000). Image: Andrew Zuckerman
This is an exact replica of Jimmy’s Lambretta from the film Quadrophenia, signed by Pete Townsend and Roger Daltrey (estimate: $30,000-$50,000). Image: Andrew Zuckerman
This three-piece Valextra luggage set comes with custom-designed red tags and red inner belt straps. Well-heeled travelers can expect to shell out $25,000-$35,000 for the Italian-made set. Image: Andrew Zuckerman
The Leica digital rangefinder camera that Newson and Ive designed together is expected to sell for $500,000-$750,000. Image: Andrew Zuckerman
The desk designed by Ive and Newson is made from 2,600 lbs. of aluminum (estimate: $300,000-$500,000). Image: Andrew Zuckerman
The top is made from more than 100 hand-polished tiles. Image: Andrew Zuckerman
A pair of bespoke Christian Louboutin boots (estimate: $20,000-$30,000). Image: Andrew Zuckerman
Tom Dixon’s Punch XL is a geometric aluminum shade made from 12 panels, 30 ribs and 20 nodes. When lit, the light filters patterns onto the walls (estimate: $20,000-$30,000). Image: Andrew Zuckerman
This Laser Nostra bike was signed by Cinelli President and bicycle designer Antonio Colombo (estimate: $15,000-$20,000). Image: Andrew Zuckerman
Newson re-designed the famous Atmos clock, which was originally made by Swiss watchmaker Jaeger-LeCoultre in 1928. The clock requires no battery, electric current or winding—relying instead on temperature and pressure changes for power (estimate: $20,000-$30,000). Image: Andrew Zuckerman
Something unsurprising happens when you task two star designers to curate a catalog of their favorite objects: You end up with a collection of ridiculously well-designed products. This is exactly what happened when Sotheby’s tapped Jony Ive and Marc Newson to pull together a list of goods to be auctioned off at the (RED) Auction, which is raising money for the Global Fund to Fight AIDS, Tuberculosis and Malaria.We’ve already told you about the gorgeous Leicarangefinder camera and the sleek aluminum desk that the all-star duo designed from the ground up, but there’s actually an entire catalog’s worth of amazing design products up for grabs on Nov. 23.
Ive and Newson were essentially given free reign to choose more than 40 of their favorite designs throughout history. As Newson told us earlier, the resulting catalog is an eclectic collection of objects that shrugs off the personality-focused world of contemporary design. “There are a lot of unsung design heroes out there,” Newson says. “A lot of the objects we chose for us in some way represent the antithesis of personality-driven design.”
Newson is referring to pieces like the 1990s-era cosmonaut suit that was worn into space (it’s expected to fetch between $50,000 and $75,000) and a U.S. Space Shuttle thermal window made from Corning glass and 7980 high-purity-fused silica, which is held aloft by an Ive and Newson-designed stand (this is going for $100,000 to $150,000). It’s objects like these, he says, that take an untold number of people working together to make an effective, brilliant design. Of course, there are still your requisite design big-wigs like a ruby-leathered Dieter Rams sofa ($20,000 to $30,000) and one of Tom Dixon’s Prototype Punch XL chandeliers (also going for $20,000 to $30,000). And if you have an extra $40,000 lying around, you can bid on a customized red Mac Pro.
All of the auction’s offerings are luxurious in their own right, but Ive and Newson actually added value by customizing a large number items, mostly lending them a dash of color like the Steinway piano with a bright red lacquer under its lid ($150,000 to $200,000) and a pair of bright red bespoke Louboutin boots, which could go for up to $30,000. For some perspective, you can buy a pair of Louboutins for around $2,000; but hey, the pricier the better in this case. Back in 2008, the original (RED) auction raised more than $40 million. It’s yet to be seen how much Ive’s golden touch will bring in, but it’s safe to assume (RED) is going to see some serious cash.