Daily Design Inspirations 16: Qantas Safety Video. (#DailyDesignInspirations)

Every time we post on this thread, we get a lot of great responses. On the topic, as well as on the “inspiration” itself.

This time, it is not a product or a solution. But an idea…

A mundane Flight Safety video has been transformed by Qantas into a visual treat of Australia’s stunning landscape and scenery, without missing on the message!

The video will be introduced across Qantas’ domestic and international fleet from February, as well as featuring on the airline’s online channels. While the video is first and foremost a safety communication, it will also form the basis of a new tourism campaign.

Qantas and Tourism Australia will work together over the next 12 months to promote the locations featured and maximise the benefits for local tourism operators. In particular, Tourism Australia will lend its social media marketing power, helping the video reach millions of people globally.

The scenarios featured in the video include:
● An oxygen mask demonstration at the Museum of Old and New Art in Hobart;
● A life-jacket demonstration at Bondi Icebergs;
● A brace position demonstration during a yoga class on Hamilton Island;
● Counting rows to the exit on a Yarra Valley winery; and
● An emergency slide demonstration at Josephine Falls in Queensland, among others.

Qantas CEO Alan Joyce describes the new safety video as “a unique platform” to promote tourism while “capturing the confident-but-relaxed Aussie personality”.

“We’ve experimented with different settings for our safety videos over the years, but this time we saw an opportunity to celebrate Australia itself,” Joyce says. “The result is something that we believe is really special and powerful, but warm, funny and down to earth at the same time, because it’s about everyday Australians. We’re confident that it’s going to grab people’s attention and get them focused on the safety information that every Qantas customer needs to know.

“It’s a video that people can really connect with, and there’s an opportunity to expand its reach by sharing it online and through social media – giving it a dual purpose as promotion for Australian tourism. Qantas has always been the biggest private sector supporter of Australian tourism and we’re delighted to be working with Tourism Australia on the social media campaign that goes with the new video.”

Enough said. Just watch.

#Innovation #QantasAd #Experience


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