Daily Design Inspirations 28: Jeanne Liedtka on How to Think Like a Designer (#DailyDesignInspirations)

I learned Design Thinking from her. And she remains one of the stalwarts in the space of Design Thinking, as a teacher and a practitioner.

Jeanne has been involved in the corporate strategy field for over 30 years. She is a professor at the Darden Graduate School of Business at the University of Virginia, where she teaches both MBAs and executives and consults on innovation, organic growth and design thinking. Beginning her career as a strategy consultant for the Boston Consulting Group, she has served as Associate Dean of the MBA Program at Darden, Executive Director of the Batten Institute for Entrepreneurship and Corporate Innovation, and Chief Learning Officer at United Technologies Corporation.

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Jeanne Liedtka’s model

Here she argues that learning to approach problems the way Designers do can be a useful way to spark innovation. (Original link from Cheung Kong Graduate School of Business)

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